New Twibbon badge for supporters of the International Year of Cooperatives
Summit to Include Co-op Communications Forum
‘2012 must be the year that the co-operative message goes viral’
Great video features a fast-action hand-drawn guide to the history of rural electric cooperatives.
More about Communication
Sam Graham-Felson, Obama’s Chief Campaigner Blogger encouraged the global co-operative movement to embrace new technology and to use the launch of the UN’s International Year of Co-operatives to spread the word about co-operatives online.
He told ICA General Assembly that the opportunities to spread the message of co-operatives using social media are there for the taking.
Graham-Felson highlighted at the outset of the International Year of Co-operatives, the opportunities for the co-operative movement to harness the passion of young people calling for change and looking for a different way, especially in light of the recent Occupy movement demonstrations around the world. He added ‘This is your moment – go with it and make the most of it’.
Sam Graham-Felson worked on Barack Obama’s 2008 presidential campaign and ran the main campaign blog. The BBC declared that ‘internet was key to Obama victories’ in the presidential race. The Obama new media team recognised the power of ordinary people and used technology to help them to organise. $500 million dollars was raised online for Obama’s campaign in mostly small donations, two thirds of all campaign funds raised. By the end of the campaign Obama’s team had 13 million people on their email list, by far the largest list in political history.
