Enclosed by exotic beauties, the city of Guaruja, is surrounded by beautiful beaches, which defined it as the "Pearl of the Atlantic", a paradise of the southern coastal state of Sao Paulo, which brings thousands of tourists daily.
Resorts, hotels, lodges, flats and other types of accommodation that includes a large number of rooms, besides the complete and specialized infrastructure, Guarujá makes an ideal place for conferences, seminars and other business events.
Within only a few hours of the major cities in the state of Sao Paulo, there are different access ways by water, air and ground transportation.
Guaruja is located on the coast of the State of Sao Paulo, at 23° 59’ south latitude and 46°15’ west longitude. Separated from the mainland by the Bertioga Channel and the Island of San Vicente by the Santos Estuary, it borders with the mainland area of Santos and the Bertioga Township to the north, with the Atlantic Ocean to the south and east, with San Vicente Island (Municipality of Santos) to the west.
History and Culture
The city of Guaruja was visited for the first time on January 22, 1502 by Portuguese explorers André Gonçalves, Amerigo Vespucci and their armies. More precisely, this visit occurred in the western part of the island, now known as Santa Cruz de los Navegantes Beach.
However, due to its topography, indigenous hostility and swampy areas, the city was abandoned for over 300 years. The only economic activity was only whale oil extraction, fishing and a few sugar mills.
With the passage of time, people living of this economy organizaed themselves in small villages and thus, by imperial decree of 1832, Guarujá became regarded to as a Villa.
Only in 1893, Guarujá was named Guarujá Spa Villa. For this, a hotel, a church, a casino and 46 dismountable residential houses were commissioned in the United States and received water services, a sewerage network and electricity.
On June 30, 1934, the city received the title of Seaside Resort and in 1947 it was considered a municipality due to its continued growth.
Currently, the city continues to be a national reference because of the quality of its beaches. Economic development in the past decades was mainly due to its heavy investment in the harbor, yacht, hotel, business, real estate and commercial sectors. Today, Guarujá is the ideal destination for those who wish to enjoy the natural beauty and ensure rides with lots of fun and culture.