For the seventh consecutive year, Canadians ranked credit unions first in overall Customer Service Excellence among all financial institutions, surpassing all Canadian banks in Synovate Canada's annual Best Banking Awards. Credit unions also took sole honours in two other categories: Values My Business and Branch Service Excellence.
"With more than five million members across the country, Canadian credit unions consistently do an excellent job of meeting the needs of our members," said David Phillips, president and CEO, Credit Union Central of Canada (Canadian Central). "This announcement reaffirms what we have always known to be true: while innovative ideas, products and services are an integral component of our co-operative system, Canadian credit unions and caisses populaires never lose sight of what is most important - our dedication to our customers."
Survey results show that credit unions also tied for first in the following categories among all financial institutions: Financial Planning and Advice; and Telephone Banking Excellence. The above mentioned honours are the same five award categories credit unions were recognized for in 2010.
Rob Myers, Executive Vice President of Synovate North America, said: "Understanding and improving the customer’s experience is one of today’s top priorities for all financial institutions. Over the past couple of years our financial services industry has proven to be strong and reliable. Our study results reaffirm that Canadian financial institutions continue to focus on making improvements for their customers. Congratulations to all of the winners of this year’s Best Banking Awards."
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