National public opinon survey on co-operatives

Some of the survey’s key findings include:

• One in five respondents identified themselves as a member of a co-operative; in Manitoba and Saskatchewan, 61 per cent of respondents cited membership in a co-op, while the figure for Alberta was 44 per cent.
• Seven in 10 respondents agree that co-operatives keep money in the local economy, are an important part of their communities and create jobs that help support local communities.
• More than two-thirds of respondents agree that co-operatives are a trusted place to do business and save members money.
• Two-thirds of respondents agree that co-operatives provide quality products and services. The same percentage of respondents agrees that co-operatives offer good customer service and have a good reputation.
• Three out of five respondents agree that co-operatives offer good value for money and are well-run businesses.
• The words most commonly associated with co-operatives are "local", "for all ages" and "about community."
• Two in five respondents consider themselves to be "very familiar" or "somewhat familiar" with co-operatives.

CLICK HERE for Ipsos Reid’s report on the survey results.