National public opinon survey on co-operatives
In the spring of 2010, CCA commissioned Ipsos Reid to conduct a national survey measuring Canadians' perceptions and awareness of co-operatives. The survey was commissioned in preparation for the International Year of Co-operatives, which will take place in 2012. CCA will consider the survey results when preparing key messages and planning activities to take place during the International Year.
Some of the survey’s key findings include:
- One in five respondents identified themselves as a member of a co-operative; in Manitoba and Saskatchewan, 61 per cent of respondents cited membership in a co-op, while the figure for Alberta was 44 per cent.
- Seven in 10 respondents agree that co-operatives keep money in the local economy, are an important part of their communities and create jobs that help support local communities.
- More than two-thirds of respondents agree that co-operatives are a trusted place to do business and save members money.
- Two-thirds of respondents agree that co-operatives provide quality products and services. The same percentage of respondents agrees that co-operatives offer good customer service and have a good reputation.
- Three out of five respondents agree that co-operatives offer good value for money and are well-run businesses.
- The words most commonly associated with co-operatives are "local", "for all ages" and "about community."
- Two in five respondents consider themselves to be "very familiar" or "somewhat familiar" with co-operatives.
CLICK HERE for Ipsos Reid’s report on the survey results.